This comprehensive brand guide has been developed to help direct the visual standards of Woodrow Wilson High School. Providing a cohesive visual identity will assist Woodrow in standardizing our public image, communicating a consistent and unified message, and distinguishing the school from other high schools in Dallas. It will also help reinforce and remind the students and school community of Woodrow’s immediate and future goals.

Included in the guide is a wide variety of approved logos and word mark options with specific directions on how, when and where to utilize and represent the Woodrow brand to all audiences on and off campus. On our School Logos page, you will also find the Woodrow Wilson High School logos available for download in the approved configurations ready for implementation in print or onscreen.

The success of these new standards relies upon the understanding, cooperation and support of the entire Woodrow community. As the school continues to evolve, the brand guide will be revised as needed. If you have any questions regarding the application of the Woodrow brand, please contact Ms. Quiroz at enquiroz@dallasisd.org.